作品简介
本书是著名经济学家向松祚写给大众读者的经济学普及读物。
作者匠心独具，以日常生活中的场景为切入点，从人性、市场、制度、创新、货币等多个维度，精心挑选并生动解读了影响经济学发展历程的100个伟大发现。这些发现不仅揭示了经济学的深刻内涵，更展现了经济学对人类社会结构、思维方式以及价值判断的深远影响。
本书绝非枯燥理论的简单堆砌，而是一部兼具深度与趣味的经济学佳作。作者通过生动有趣的阐述，帮助读者轻松掌握经济学的基本常识，同时提升思维层次，引领读者走进经济学的奇妙世界。无论是经济学爱好者，还是希望拓宽知识视野的读者，都能通过阅读本书增长知识，领略经济学的无穷魅力。
出版社机械工业出版社
出版时间2026-02-01
ISBN9787111804987
共 5 章
赞誉试读
序言试读
上册试读
下册
致谢
%20by%20%E2%80%9ELisa%20Wischofsky%E2%80%9D%2C%20licensed%20under%20%E2%80%9ECC0%201.0%E2%80%9D%20(https%3A%2F%2Fcreativecommons.org%2Fpublicdomain%2Fzero%2F1.0%2F)%3C%2Fdc%3Arights%3E%3C%2Frdf%3ADescription%3E%3C%2Frdf%3ARDF%3E%3C%2Fmetadata%3E%3Cmask%20id%3D%22viewboxMask%22%3E%3Crect%20width%3D%22980%22%20height%3D%22980%22%20rx%3D%220%22%20ry%3D%220%22%20x%3D%220%22%20y%3D%220%22%20fill%3D%22%23fff%22%20%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23viewboxMask)%22%3E%3Crect%20fill%3D%22%23E4CBA0%22%20width%3D%22980%22%20height%3D%22980%22%20x%3D%220%22%20y%3D%220%22%20%2F%3E%3Cg%20transform%3D%22translate(10%20-60)%22%3E%3Cpath%20d%3D%22M602%20226c34%2016%2066%2038%2090%2067l14%2020c1%203%203%204%205%206%2017%2016%2032%2033%2044%2054%2012%2018%2022%2039%2027%2060%205%2017%203%2036%201%2053l-7%2025c-2%204-5%2010-9%2013-2%201-5%202-5-1l2-9a148%20148%200%200%200%201-76c-4-17-12-32-20-47l4%2012c8%2031%203%2066-10%2096v2l20%2033a286%20286%200%200%201%2040%20126c2%2020%202%2040%200%2060a205%20205%200%200%201-23%2071c-1%202-4%206-7%206l-2-3%203-12v-14c-1-16-5-32-11-47-2%2016-6%2032-10%2048-6%2022-14%2044-24%2066-10%2019-22%2038-37%2053-18%2019-41%2033-65%2039-15%204-31%205-46%204-10%200-19-2-27-7l-57-14-60-9c-23-2-45%200-67-1-8%200-16%200-23-2h-5c-3%200-5-2-8-4-19-10-36-24-51-40-21-22-37-47-51-73a459%20459%200%200%201-46-168l-4%2033c-2%2036%203%2072%2014%20107a632%20632%200%200%200%2046%20107l5%2010h-1c-3-1-6-5-9-7a290%20290%200%200%201-58-103%20355%20355%200%200%201-16-157c3-29%209-58%2019-85l4-11c1-18%204-35%207-53%209-43%2023-86%2047-123%209-14%2019-28%2031-40l15-13a291%20291%200%200%201%20160-74c54-7%20110%201%20160%2022Z%22%20fill%3D%22%23000000%22%2F%3E%3Cpath%20d%3D%22M528%20244c41%206%2080%2022%20113%2047%2028%2021%2050%2049%2065%2081%2013%2028%2020%2060%2019%2091-1%2015-3%2030-8%2044h-2l1-21c1-30-2-59-13-87-10-30-28-57-50-79-42-40-98-62-156-63a243%20243%200%200%200-196%2094%20207%20207%200%200%200-40%20139l2%2025c8%200%2019%200%2025%207l-3%203-17%201c-12%201-24%205-33%2013a64%2064%200%200%200-17%2039c-5%2032%2012%2065%2039%2083%2016%2010%2036%2015%2055%209%204-2%209-5%2014-3%203%201%204%204%205%207a251%20251%200%200%200%2090%20100c8%207%2018%2013%2028%2018%2018%208%2038%2014%2057%2019l32%208c5%201%209%201%2013%203l-4%201c-25%202-48-3-72-10-12-3-23-7-34-12a306%20306%200%200%201-84-63l2%2028c1%2017%200%2035-6%2052-4%2012-11%2024-19%2034-10%2010-22%2019-34%2026-10%207-21%2014-32%2018l-16%205%209-9%2031-20%2022-17a95%2095%200%200%200%2032-56c2-14%202-28%202-43v-27c-10-14-22-29-27-46-17%208-38%207-55-1-17-7-32-19-43-33-12-17-19-36-21-56s2-40%2015-56c9-10%2022-18%2035-21-4-14-6-29-6-44a234%20234%200%200%201%2083-173%20249%20249%200%200%201%20199-55Z%22%20fill%3D%22%23000%22%2F%3E%3Cpath%20d%3D%22M653%20320c22%2022%2040%2049%2050%2079%2011%2028%2014%2057%2013%2087l-1%2021-5%2015-2%2013%202%2056c0%2021%201%2042-1%2063l-3%2047c-2%2016-7%2031-14%2045-11%2018-26%2033-44%2044-13%208-27%2012-41%2016l-38%2011-17%203c0%201%201%202%203%202%208%205%2017%205%2026%204-3%207-4%2014-2%2022%203%207%2011%2011%2017%2014%2012%206%2024%207%2036%209%207%206%2014%2014%2016%2024%202%208%202%2016-2%2023-5%2010-14%2018-24%2023-13%208-27%2014-42%2018a468%20468%200%200%201-222-1c-17-4-33-9-48-17-12-6-23-13-32-22-5-7-9-14-10-23%2011-4%2022-11%2032-18%2012-7%2024-16%2034-26%208-10%2015-22%2019-34%206-17%207-35%206-52l-2-28%2022%2023c19%2015%2040%2030%2062%2040%2011%205%2022%209%2034%2012%2024%207%2047%2012%2072%2010l4-1c-4-2-8-2-13-3l-32-8c-19-5-39-11-57-19l-29-17c-11-9-23-17-33-27a251%20251%200%200%201-56-74c-1-3-2-6-5-7-5-2-10%201-14%203-19%206-39%201-55-9a88%2088%200%200%201-39-83c1-14%207-28%2017-39%209-8%2021-12%2033-13l17-1%203-3c-6-7-17-7-25-7l-2-25a207%20207%200%200%201%2040-139%20243%20243%200%200%201%20196-94c58%201%20114%2023%20156%2063Z%22%20fill%3D%22%23ffffff%22%2F%3E%3Cpath%20d%3D%22M710%20522c3%200%203%204%204%206%203%2011%204%2023%205%2034l2%2021c1%2022%202%2043%201%2065-1%2021-1%2044-5%2065a136%20136%200%200%201-80%2099c-15%207-31%2011-48%2013v15c1%203%203%204%205%206%2012%206%2023%208%2036%2011%2012%203%2024%205%2036%2011-3%203-7%204-11%204-7%201-15-1-23-1-12-2-24-3-36-9-6-3-14-7-17-14-2-8-1-15%202-22-9%201-18%201-26-4-2%200-3-1-3-2l17-3%2038-11c14-4%2028-8%2041-16%2018-11%2033-26%2044-44%207-14%2012-29%2014-45l3-47c2-21%201-42%201-63l-2-56%202-13ZM252%20549c8%200%2017%201%2023%207%205%204%2010%209%2012%2015%201%203%200%206-2%208l-13%208c-7%206-7%2019%200%2025%206%205%2014%208%2021%2011%202%200%205%201%206%203-1%202-3%203-5%203-10%200-20-3-28-9-5-3-8-8-9-13-2-8-2-17%204-24%204-6%2011-9%2018-12-4-5-7-11-14-13-7-3-15-3-22-5l9-4Z%22%20fill%3D%22%23000%22%2F%3E%3Cg%20fill%3D%22%23000000%22%3E%3Cpath%20d%3D%22M669%20473c8-1%2016%201%2022%206%203%203%206%207%206%2012s-5%209-10%208c-6-1-7-6-11-9-3-2-6-3-10-3%207%2010%207%2023%203%2034-2%209-8%2016-16%2019-7%203-14%200-18-5-5-5-7-13-7-20l-7%2015c-1%202%200%204-3%205-2-6-1-11%201-17%206-16%2017-30%2032-38%205-4%2011-6%2018-7ZM457%20484c26%201%2051%2017%2063%2040%202%202%204%206%203%209%200%202-1%202-3%201-3-2-4-5-6-8l-12-13c2%2011%200%2023-7%2032-6%207-16%2011-25%2010-13-2-25-13-27-26-3-10%200-21%206-30-14%203-27%209-39%2018-2%201-2%204-1%206l8%2011c11%2010%2024%2017%2037%2021l11%204c-5%203-12%203-18%202-13-3-25-10-34-19-6-5-11-12-14-19-1-4-4-6-4-10%200-5%205-9%209-12%2015-12%2034-18%2053-17Z%22%2F%3E%3Cpath%20d%3D%22M670%20530c2%204%200%209-2%2012-5%205-12%209-19%2010-8%201-17%202-25-2-1-1-4-3-2-5h7c11%201%2022-3%2031-8l10-7Z%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M533%20358c6%202%209%208%2010%2014%200%208-3%2016-7%2022-3%203-7%204-10%201-4-3-2-10-2-15l-13%2010c-6%204-13%207-20%209-9%204-19%205-30%208l-25%208c-8%203-15%208-22%2012l-25%2017c-5%203-8%207-11%2012-2-4-1-8%201-11a401%20401%200%200%201%2035-29c16-13%2036-21%2055-28l28-11c8-4%2014-11%2021-16%205-2%2010-4%2015-3ZM626%20376l6%207c17%207%2033%207%2049%2016%204%202%207%206%209%2010s1%208-2%2012l-16-6c-12-6-24-7-36-11-7-3-14-4-19-10-4%208-4%2017-8%2026-1%201-1%204-4%203l-1-8%202-11c1-8%204-16%207-23%202-6%208-8%2013-5Z%22%20fill%3D%22%23000000%22%2F%3E%3Cpath%20d%3D%22M597%20505h1l3%2015%203%2026%208%2013%206%2012c2%205%202%2010%205%2014%203%205%205%2010%205%2016%200%209-6%2017-14%2020l-19%208c-5%203-9%205-15%205-5%200-11%200-13-5-2-2%200-4%202-5l12-3%2016-5%2013-5c6-2%209-8%207-14l-5-8-7-17-7-19c-4-8-6-17-5-26%200-7%201-15%204-22Z%22%20fill%3D%22%23000000%22%2F%3E%3Cpath%20d%3D%22m636%20651-7%208-17%2016c-9%2010-19%2018-32%2022-18%206-38%204-57%200-10-3-21-7-31-13l-6-5c0-3%202-4%204-4l17%205%2033-4c13-2%2027-3%2039%200l5-1%2019-8c4-2%208-3%2013-3%206-4%2013-10%2020-13Z%22%20fill%3D%22%23000000%22%2F%3E%3Cpath%20d%3D%22M559%20212c40%2010%2078%2029%20108%2056%2014%2011%2026%2025%2036%2040l5%208c10%209%2019%2019%2027%2029a236%20236%200%200%201%2049%2097c1%208%202%2015%201%2023-1%2015-3%2030-9%2044-2%205-5%2012-10%2015h-4l2-9a154%20154%200%200%200%201-76c-4-17-11-33-20-48l4%2012c5%2021%205%2045-1%2067-4%2020-13%2038-24%2056-5%205-9%2012-15%2016-3%202-6%201-9%202-2-2-1-4-1-6l-1-20c-2-35-14-69-31-100a318%20318%200%200%200-77-88l-9-7a244%20244%200%200%201%2017%2068c1%2017%202%2034%201%2051-2%2030-6%2059-17%2087-6%2015-13%2028-21%2042-11%2018-26%2035-43%2047-3%201-7%204-10%203l1-3%2017-19c22-26%2034-60%2042-93%206-25%207-50%204-75l-1%206a376%20376%200%200%201-44%2099%20227%20227%200%200%201-77%2071l-14%205c-2%201-6%201-7-2%201-6%205-12%207-18a267%20267%200%200%200%2019-45c-13%2016-28%2031-46%2041-16%209-35%2014-53%2014-5%200-11-1-14-5-3-2-1-6%200-10l10-32c5-16%209-32%2012-49l-16%2018-19%2017-1%2023a756%20756%200%200%200%2032%20212c11%2030%2026%2057%2041%2085l6%2012c1%202-1%204-3%203a335%20335%200%200%201-61-55%20433%20433%200%200%201-97-326l-2-4a181%20181%200%200%201-13-130c10-32%2027-60%2050-83%2027-27%2061-47%2097-60%2058-20%20122-22%20181-6Z%22%20fill%3D%22%23000000%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(10%20-60)%22%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)