共 9 条公开笔记
专注的这种弊端，是欺诈者、江湖骗子和营销人员用来误导我们做出错误选择的最古老、最简单的方法之一。他们不必向我们隐瞒关键信息，只需省略这些信息，并笃定我们自己不会去思考它们。
虚假信息宣传活动只要精心挑选真实案例，即使不包含明显的谎言或假新闻，也能取得成功，并能规避传统的“事实核查”对欺骗行为的揭露。15
成功的原因，就在没卖出的鞋子中 我们都渴望成功，直觉上认为模仿成功人士的习惯和策略是个好主意，但只关注成功案例会误导我们对成功真正原因的理解。商业写作中一种由来已久的技巧是，在数据库中搜索长期表现良好的公司，然后归纳并描述这些公司的共同特征。事实上，许多商学院的课程都是围绕对成功公司、领导者和决策的案例分析展开的。但这种做法就像只研究那些成功返回的飞机一样。
幸存者偏差，缺失信息的价值
我们会接受别人告诉我们的事情，不会立即怀疑，也很少去核实。在日常经历中，我们真正需要努力搁置的并非怀疑，而是自己信念中的确定性。
技巧，尤其擅长运用快速对话的话术。他会迅速放弃错误的线索和表述，让自己的陈述和判断显得权威而精准，不给观众留出思考其失误的时间，只让他们记住那些
谎言往往比现实更可信、 更合乎理性， 因为骗子最大的优势 就是事先知道听众希望 或期待听到什么。
同时也依赖受害者在一定程度上的自我欺骗
诈骗是施诈者和受诈者共同完成的
我们往往难以判断何时应该暂停并核实，以及核实什么
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