《保险精准营销》的读者笔记
共 10 条公开笔记
所以我与客户沟通的时候，如果用时1小时，那么前55分钟基本上都是在解决客户关心的问题，最后的5分钟才转移到金融资产保险方案上。如果没有前面55分钟的沟通，客户是听不进去最后5分钟的内容的。
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用户1264537896 2026-06-30在这四种营销模式中，绝大部分保险营销员都经历过以产品为导向的阶段。尤其是刚入行的保险营销员，公司在培训时教了什么话术，自己了解什么保险产品，他们就给客户推销什么，也不管产品是不是符合客户的真实需求。只要你问，他们的回答都是“我们公司的产品最好”。 还有部分保险营销员是以销售为导向，不管客户需不需要，都会采取一切办法把保险卖出去。为了获取高佣金，有的保险营销员甚至不惜误导客户，胡编乱造。这种营销模...
以上三种模式说的太对了，往往还能拿到点结果，让人路径依赖，不反思继续下去。
用户1264537896 2026-06-30